Will viewers be blown away by the balloon art, potty hop with Play-Doh, or bow to the Lego Mastery?
Adults taking over childish activities to participate in wacky tall challenges are set to be the hottest TV trend this fall.
Next week, producers and broadcasters will descend on walking sticks for Mipcom, the world’s largest marketplace for the television industry, where the most popular new programs and formats are bought and sold.
The 10,000 producers, buyers and curators from 100 countries will enjoy four days of screenings and networking on the Croisette to try to identify the programs that will satisfy subscribers and viewers for next year.
Given the bleak global outlook, shows offering pure entertainment – after the UK success of The Masked Singeroriginally developed in Korea – are rare.
The buzz at Mipcom surrounds the challenge format in which adults relive their childhood and demonstrate their skills in rediscovered chases on a big stage.
Explodealready a huge success in the Netherlands, invites the country’s best balloon artists to compete in a “colourful and creative contest that will amuse the whole family”.
Competitors aim to wow the expert judges with human-sized “fascinating creations” with points awarded to the craziest.
But “the stakes are high, because if they make a mistake, the competitors could see their dream of winning shattered”.
Distributed by Banijay, the company that owns the Survivor, Chef and Big brother sizes, Explode was licensed to broadcasters in Germany, Australia and New Zealand.
“After watching an episode and seeing the designs, you’ll forget any associations you may have had between balloons and kids’ parties,” Banijay promised.
Not to be outdone, Amazon Freevee will launch next month Crushed Play-Doh for UK viewers. Adults will compete against kids in tests of “artism, speed and skill” to see who can create the most epic monsters and “out of this world” terrain using putty.
Monopoly and Cluedo owner Hasbro is seeking proposals from international buyers to turn its board game brands into television formats.
These fairs aim to build on the success of Lego mastersa reality show originating in the UK and now a hit in Australia, where adult brick fanatics compete to build the most breathtaking designs.
Another TV trend at Mipcom is psychological reality shows based on strategy and suspicion. BBC One is pinning its hopes on another format from the Netherlands, Traitorswhich will launch this year in prime time, presented by Claudia Winkleman.
Set in a remote castle in the Scottish Highlands, players are given missions to complete, unaware that three of them are secretly traitors, who will attempt to trick and manipulate their way to the £120,000 prize by eliminating contestants” loyal”.
A US version for NBC is also being filmed in the Highlands location, which is poised for an influx of tourists if the show is a success.
Jenni Steele, Head of Film and Creative Industries at VisitScotland, said I“Our research shows that one in five visitors are inspired to travel to Scotland after watching films and TV shows filmed or set here. Filmed in the Scottish Highlands region, Traitors will introduce the region to the public and potential visitors from across the UK.
“We have seen before, from TV shows such as Foreignthat people want to visit real places as part of their travel plans, which can positively impact visitor numbers and encourage a wider spread of visitors across the country throughout the year.
The traitors has already been sold in 11 countries and its creator, IDTV, is teaming up with British producer Objective on a new psychological social experiment called the unknown.
He is keeping details of the format a mystery until its unveiling at Cannes, but said he was meeting with a number of US networks about licensing the show in television’s most lucrative market.
Meanwhile Big brotherthe original format rewarding traitor schemers, returns in revitalized form next year on ITV2.
Inviting program buyers to mingle with the names of the stars helps facilitate transactions at Mipcom down the line. Model and actress Cara Delevingne will be promoting its new documentary series planet sexa candid exploration of his own sex life that BBC Three screens in the UK.
Succession star Brian Cox will push That’s how the money goesa survey of wealth and poverty originally broadcast on Channel 5.
Fremantle producers believe the films have international potential due to the actor’s notoriety thanks to Succession.
The rise of deep-pocketed streaming platforms has made it harder for traditional broadcasters to compete for the best new shows. The likes of Netflix can offer producers huge fees to secure the rights to new formats which they then release only to their own subscribers.
The BBC has made selling programs to global buyers a key part of its strategy to replace lost funds with a two-year license fee freeze.
BBC Studios, the broadcaster’s commercial arm, saw a 30% rise in sales to £1.63billion last year. At Mipcom, she is marketing a new thriller produced with World Productions, the company behind Course of action.
The diplomat follows Laura Simmonds (Sophie Rundle) and fellow consul and friend Alba Ortiz (Serena Manteghi) as they fight to protect stranded British nationals in Barcelona. Their instigation of a mysterious death threatens to uncover a conspiracy that leads to the heart of Britain’s security services.
With its international cast and locations, the series is likely to appeal to global broadcasters.