What if air – like stone, wood or clay, in short any material with its infinite possibilities of artistic expression – could be manipulated, shaped, sculpted? If it could give up this ethereal and impalpable character which is commonly associated with it, to become a constructed form? Then, one would find oneself in the marvelous world of the Balloon Museum, a traveling incubator of creativity and design which has long welcomed the greatest international exponents in the field of inflatable art and stimulated, through immersive exhibitions, an approach not conventional culture, interaction and dialogue.
With two exhibitions already to its credit in Paris and Rome, from December 23, 2022 to February 12, 2023 the Musée du Ballon “disembarks” (if one can say so, speaking of “volatile” material) in Milan with the exhibition “Pop Air”, in which the installations of eighteen international artists and art collectives will be exhibited in the spaces of more than 6,000 square meters of Superstudio, via Tortona 27.
The relationship between the environment and the individual and the need to offer new spaces for exchange and socialization through artistic performance are a leitmotif of the exhibition.