A British brand of party supplies founded by Kate Middleton’s mother, the Princess of Wales, will make its US retail debut at ShopRite stores in New Jersey.
In an October 18 press release, Saker ShopRites Inc. announced the arrival of Party Pieces, Carole Middleton’s best-selling collection of party suppliesin certain supermarkets it owns and operates in Monmouth, Ocean, Somerset, Middlesex, Mercer and Somerset counties.
According to Saker, this is the first time Middleton’s party supplies will be available on US shelves and the start of a larger expansion plan. After the initial rollout, Saker will make the collection available in all 39 stores it owns.
The brand’s Party Pieces collection features a variety of themed products for kids and adults, including plates, napkins, mugs, hats, balloons, treat holders, table runners and decorations.
The partnership with Saker comes a year after the successful e-commerce launch of Party Pieces in the UK, which saw the collection quickly become a best-seller for the brand.
Middleton founded Party Pieces in 1987, when she was planning Kate’s fifth birthday party and realized there was a gap in the market for time-pressed parents who wanted to give their children fun and imaginative parties.
In a statement, Middleton said, “It is very exciting to see our Party Pieces collection expand to the United States with Saker ShopRites, a leading New Jersey retailer and family business with a long history of commitment to people. customers and the communities its stores serve. .”
“This is the culmination of great teamwork, and we are pleased to partner with Saker ShopRites for our initial launch,” added Middleton, who recently visited Saker ShopRite stores in Aberdeen, Hazlet, Middletown and Shrewsbury as part of the launch.
Richard Saker, President and CEO of Saker ShopRites, said, “We are delighted to be the first US retail partner for UK brand Party Pieces. We know our customers come together again to mark special occasions in their lives and want to make their parties spectacular. We are sure our customers will enjoy celebrating memorable moments with these fantastic new ranges of Party Pieces.
“We are thrilled with the launch of Party Pieces at Saker ShopRites in New Jersey, and are confident that the line’s imaginative party décor and themes will resonate with customers,” said Pat Mooney, Vice President, Skincare. health and beauty and non-food products at Wakefern Food. Corp., the retailer-owned cooperative that serves as the logistics, distribution and merchandising arm for ShopRite stores.