Macy’s Thanksgiving Day Parade returns to the Web3 world this holiday season with a new experience that will let people select the first-ever NFT Parade balloon.
To celebrate its 96th march, Macy’s Parade can be experienced in the metaverse and will include virtual galleries of five NFT projects and the ability for fans to vote for their favorite creators, helping one of their designs come to life in a form top flight in the next event of the year.
“As we count down to Macy’s 96th Parade, we’re thrilled to bring this show back to the Web3 virtual landscape with a fun experience that empowers our fans, collectors, and our highly engaged Discord community.” , said Will Coss, executive producer of Macy’s. Thanksgiving Parade.
“Our Parade NFT genesis collection last year was such a hit that we wanted to give our digital community the ability to select a native NFT design to turn into a real-world Macy’s Parade ball, while also creating an opportunity to raise critical funds for our partner Big Brothers Big Sisters of America.
The Metaverse experience will be powered by OnCyber and available to fans and collectors starting Thursday, November 24 at 9 a.m. EST.
It will be accessible on desktop and mobile without the need for a crypto wallet, login or VR headset.
The initiative was produced by Macy’s in partnership with the Media.Monks agency and Transparent House.