A Texas Company Wants You To Eat Cricket Protein Bars

AUSTIN (KXAN) — If you’re looking for a few extra grams of protein to add to your diet, a little bugger may give you the biggest gains. Golden Cricket, an Austin-based company, makes a new protein bar made from crickets.

Meteorologist Sean Kelly spoke with Eli Halpern about the bar, why he got into the protein business, the benefits of eating bugs and how it can help you save the planet. If you want to try the bars, KXAN viewers can get a special discount on the Golden Cricket website. Just enter promo code KXAN on its website to get 10% off.

You can watch the interview above or read the transcript below.

SEAN KELLY, KXAN: Hey everyone, I’m now joined by Eli Halpern who is going to talk about how a protein bar can help the planet and get you jumping with some energy.

ELI HALPERN, GOLDEN CRICKET: So Golden Cricket is a cricket protein bar. We have one flavor right now: Peanut Butter Chocolate Banana. It’s sweet date.

I have always believed that insects are the most nutritious and long lasting form of protein. But I figured it was hard to convince Americans to eat real bugs. And then I thought, you know, like, well, eating a cow is technically disgusting. People think bugs are gross, but eating steak isn’t gross. But why? Because it is well prepared.

So I thought to myself, well, how can I properly prepare insects to make them palatable to ordinary people? I figured if I ground them into a powder, I would turn them into a protein bar, which is my favorite snack since I’m very active and trying to be healthy. I love snacking, but I have to make sure they’re healthy. So I really wanted to create a product that I would enjoy and that I think would be useful to the world.

They use 2,000 times less water to produce than whey protein or meat, and they expend 200 times less greenhouse gases. They use a fraction of the space to cultivate.

KELY: What feedback have you received from people?

HALPERN: Trying to convince them, a group will refuse to even acknowledge this as a possibility, and they’ll just keep walking, they don’t really bother me at all.

The second group, however, already has information about cricket protein, and they are interested in learning more and very excited about the company.

The third group is like, “that’s crazy. I’ve never heard of it,” but they’re ready to hire me. And after a few minutes of talking to me, they’re like, “yeah, wow. Yeah , it is an excellent idea.

I want to completely reshape the social stigma against eating insects. People who don’t want to try it’s, I don’t know, it’s insects. As if that wasn’t really a reason. It’s just something you’ve been conditioned to believe as true. And because of cultural influences, and cultural influences come from other people, traditions and other things. I’m a person, so I’m trying to make another cultural revolution.